Privacy policy
Privacy Policy
Last Updated: July 2026
At Grace Laurel, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you visit our website, create an account, place an order, subscribe to our newsletter, or otherwise interact with Grace Laurel.
By accessing our website or purchasing our products, you agree to the practices described in this Privacy Policy.
1. Who We Are
Grace Laurel is an online fashion retailer serving customers throughout Canada.
Throughout this Privacy Policy, the terms "Grace Laurel," "we," "our," and "us" refer to the owner and operator of this website.
If you have any questions regarding this Privacy Policy or how we process your personal information, please contact us:
Email: support@gracelaurel.com
2. Information We Collect
Depending on how you interact with our website, we may collect different categories of personal information.
Information You Provide
You may voluntarily provide us with information such as:
- Full name;
- Email address;
- Billing address;
- Shipping address;
- Telephone number (if provided);
- Order information;
- Account login details;
- Customer support communications;
- Product reviews or feedback;
- Information submitted through forms on our website.
Providing certain information is necessary for us to process and deliver your order.
Payment Information
Payments are securely processed by trusted third-party payment providers.
Grace Laurel does not store your complete payment card number or card security code.
Depending on the payment method selected, payment providers may process information including:
- Billing name;
- Billing address;
- Transaction amount;
- Payment authorization;
- Fraud prevention information.
Payment information is handled according to the privacy policies of the relevant payment provider.
Information Collected Automatically
When you browse our website, certain technical information may be collected automatically.
This may include:
- IP address;
- Browser type;
- Device type;
- Operating system;
- Language preferences;
- Time zone;
- Pages visited;
- Time spent on pages;
- Referring websites;
- Click behaviour;
- Shopping activity;
- Cookie identifiers;
- Diagnostic information.
This information helps us improve the performance, security, and usability of our website.
3. How We Use Your Information
Grace Laurel uses personal information only for legitimate business purposes, including:
- Processing orders;
- Delivering purchased products;
- Sending order confirmations;
- Providing shipping updates;
- Responding to customer service requests;
- Verifying payments;
- Preventing fraud;
- Improving our website;
- Improving our products and services;
- Personalizing your shopping experience;
- Maintaining website security;
- Complying with legal obligations;
- Responding to regulatory requests;
- Managing customer accounts;
- Processing returns and refunds.
We use only the information reasonably necessary for these purposes.
4. Marketing Communications
If you choose to subscribe to our newsletter or otherwise provide your consent, Grace Laurel may send promotional emails containing:
- New product launches;
- Exclusive offers;
- Seasonal promotions;
- Style inspiration;
- Company news.
You may unsubscribe from marketing emails at any time by:
- Clicking the "Unsubscribe" link included in our emails; or
- Contacting us at support@gracelaurel.com.
Choosing to unsubscribe from marketing emails does not affect transactional emails relating to your orders, account, or customer service requests.
5. Legal Basis for Processing
Grace Laurel processes personal information where reasonably necessary to:
- Fulfil purchase contracts;
- Provide requested services;
- Respond to customer inquiries;
- Improve our website;
- Protect against fraud;
- Meet legal obligations;
- Operate our business.
Where required by applicable law, we will request your consent before collecting or using personal information for specific purposes such as certain marketing activities or non-essential cookies.
6. Information We Do Not Intentionally Collect
Grace Laurel does not intentionally collect:
- Government-issued identification numbers;
- Health records;
- Biometric information;
- Sensitive financial account credentials;
- Information from children under the age required by applicable law to provide valid consent.
If we become aware that such information has been unintentionally collected, we will take reasonable steps to delete it where appropriate.
7. Sharing Your Personal Information
Grace Laurel does not sell your personal information.
We only share personal information when it is necessary to operate our business, process your orders, provide customer support, comply with legal obligations, or improve our services.
Depending on the services you use, your personal information may be shared with carefully selected third-party service providers that assist us in operating our business.
These service providers are permitted to use your information only for the purposes for which it was provided.
8. Shopify
Our online store is powered by Shopify.
When you place an order or browse our website, Shopify may process personal information necessary to:
- Operate the online store;
- Process orders;
- Manage customer accounts;
- Process payments;
- Detect fraud;
- Improve website performance;
- Provide secure checkout functionality.
The processing of your personal information by Shopify is governed by Shopify's own privacy practices in addition to this Privacy Policy.
9. Payment Providers
Payments made through Grace Laurel are processed by secure third-party payment providers.
Depending on your selected payment method, payment providers may process information including:
- Name;
- Billing address;
- Payment authorization;
- Transaction amount;
- Fraud prevention information.
Grace Laurel never receives or stores your complete payment card number or card security code.
10. Shipping and Fulfilment Partners
To deliver your order, we may share the information necessary to complete the shipment with our shipping and fulfilment partners.
This information may include:
- Your name;
- Shipping address;
- Email address;
- Telephone number (where required by the carrier);
- Order contents;
- Tracking information.
Only the information reasonably necessary to complete delivery is shared.
11. Customer Support Providers
If you contact Grace Laurel for assistance, we may process information necessary to respond to your request.
This may include:
- Your name;
- Email address;
- Order number;
- Customer service correspondence;
- Photographs you voluntarily provide;
- Return or refund requests.
Customer support information is used solely for assisting you and improving our service.
12. Service Providers
Grace Laurel may work with trusted third-party providers who assist with operating our business.
These providers may perform services such as:
- Website hosting;
- Payment processing;
- Email delivery;
- Order fulfilment;
- Shipping;
- Fraud prevention;
- Analytics;
- Marketing;
- Customer support;
- Security monitoring.
These providers receive only the information necessary to perform their services on our behalf.
13. Cookies
Grace Laurel uses cookies and similar technologies to improve your browsing experience.
Cookies help us:
- Keep the website functioning correctly;
- Remember your preferences;
- Maintain your shopping cart;
- Improve website performance;
- Measure visitor activity;
- Personalize your experience;
- Improve our products and services.
Some cookies are essential for the website to operate properly.
Others are optional and help us improve our website and marketing.
14. Types of Cookies We Use
Depending on your browser settings and consent preferences, Grace Laurel may use:
Essential Cookies
These cookies are necessary for the operation of our website.
Without them, certain website features may not function properly.
Functional Cookies
These cookies remember preferences such as:
- Language;
- Region;
- Device settings;
- Shopping cart information.
Analytics Cookies
Analytics cookies help us understand:
- How visitors use our website;
- Which pages are most popular;
- How customers navigate our store;
- Website performance.
This information is generally collected in aggregated form.
Marketing Cookies
Marketing cookies help us measure advertising performance and display more relevant advertisements based on browsing behaviour.
Marketing cookies may be placed only where required consent has been obtained under applicable law.
15. Google Analytics
Grace Laurel may use Google Analytics to better understand how visitors interact with our website.
Google Analytics may collect information such as:
- Pages visited;
- Session duration;
- Device information;
- Browser type;
- Traffic sources;
- General geographic location;
- Website interactions.
This information helps us improve website functionality and customer experience.
Google Analytics does not provide us with your password or complete payment information.
You can learn more about Google's privacy practices through Google's own privacy documentation.
16. Meta Pixel
Grace Laurel may use Meta technologies, including Meta Pixel, to measure the effectiveness of our advertising campaigns.
Meta Pixel may help us understand:
- Which advertisements lead to purchases;
- Website activity following advertisements;
- Customer interactions with our website.
Information collected through these technologies may be combined with information held by Meta in accordance with Meta's own privacy practices.
17. Email Marketing Platforms
Where you have chosen to receive marketing communications, Grace Laurel may use trusted email service providers to send newsletters and promotional emails.
These providers process information such as:
- Name;
- Email address;
- Email engagement;
- Subscription status.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in the email or by contacting:
18. Third-Party Websites
Our website may contain links to third-party websites or services.
Grace Laurel is not responsible for:
- Third-party privacy practices;
- External websites;
- Content provided by third parties;
- Information collected after you leave our website.
We encourage you to review the privacy policies of any external websites you visit.
19. Advertising
Grace Laurel may display advertisements through third-party advertising platforms.
Advertising partners may use cookies or similar technologies to measure advertising performance and deliver advertisements that may be more relevant to your interests.
These technologies are governed by the privacy policies of the respective advertising providers.
Grace Laurel does not control the privacy practices of third-party advertising platforms.
20. Data Security
Grace Laurel takes the protection of your personal information seriously.
We implement reasonable administrative, technical, and organizational safeguards designed to protect your information against:
- Unauthorized access;
- Accidental loss;
- Misuse;
- Disclosure;
- Alteration; and
- Destruction.
These measures may include:
- Secure website encryption (SSL);
- Restricted access to personal information;
- Password-protected systems;
- Secure payment processing;
- Ongoing monitoring of website security.
While we take reasonable precautions, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.
For this reason, we cannot guarantee absolute security of information transmitted over the internet.
21. Data Retention
Grace Laurel retains personal information only for as long as reasonably necessary to:
- Process and fulfil orders;
- Provide customer support;
- Manage customer accounts;
- Comply with legal, tax, and accounting obligations;
- Resolve disputes;
- Prevent fraud;
- Enforce our agreements.
When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable legal requirements.
22. International Data Transfers
Grace Laurel works with trusted service providers that may operate in countries other than the country in which you reside.
As a result, your personal information may be transferred to, stored, or processed in jurisdictions outside Canada.
Whenever personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place to protect your information.
By using our website or placing an order, you acknowledge that your information may be processed in countries where privacy laws may differ from those in your province or territory of residence.
23. Children's Privacy
Grace Laurel does not knowingly collect personal information from children under the age required by applicable law to provide valid consent.
Our website and products are intended for adults.
If you believe that a child has provided us with personal information without appropriate consent, please contact us at:
We will take reasonable steps to investigate the matter and remove the information where appropriate.
24. Your Privacy Rights
Depending on the laws applicable to your place of residence, you may have certain privacy rights regarding your personal information.
These rights may include the ability to:
- Request access to your personal information;
- Request correction of inaccurate information;
- Request deletion of certain personal information where permitted by law;
- Withdraw consent where processing is based on consent;
- Request information regarding how your personal information is processed;
- Request that we stop certain marketing communications.
Some requests may be subject to legal exceptions or verification requirements.
25. Accessing or Updating Your Information
If you would like to:
- Access your personal information;
- Correct inaccurate information;
- Update your account details; or
- Ask questions about how your information is processed,
please contact us at:
For your protection, we may request reasonable information to verify your identity before processing your request.
26. Marketing Preferences
You remain in control of your marketing preferences.
You may unsubscribe from promotional emails at any time by:
- Clicking the unsubscribe link included in any marketing email; or
- Contacting support@gracelaurel.com.
Please note that even if you opt out of marketing communications, we may still send important service-related emails regarding:
- Orders;
- Shipping updates;
- Returns;
- Refunds;
- Customer support inquiries;
- Security notifications.
These communications are considered necessary for providing our services.
27. Changes to This Privacy Policy
Grace Laurel may update this Privacy Policy from time to time to reflect:
- Changes to applicable laws;
- New technologies;
- Business operations;
- Website functionality;
- Security improvements;
- New products or services.
The updated version will always be published on this page.
The "Last Updated" date at the top of this Privacy Policy indicates when the most recent version became effective.
Your continued use of our website after any updates have been published constitutes acceptance of the revised Privacy Policy.
28. Contact Us
If you have any questions about this Privacy Policy or the way Grace Laurel handles your personal information, please contact us.
Grace Laurel Customer Support
Email: support@gracelaurel.com
We aim to respond to privacy-related inquiries as promptly as reasonably possible.
29. Your Consent
By accessing our website, creating an account, placing an order, subscribing to our newsletter, or otherwise interacting with Grace Laurel, you acknowledge that you have read and understood this Privacy Policy.
Where required by applicable law, we will obtain your consent before collecting, using, or disclosing your personal information for specific purposes.
You may withdraw your consent for certain processing activities at any time where permitted by law, although doing so may affect our ability to provide certain products or services.
Nothing in this Privacy Policy limits or replaces any mandatory privacy rights available to you under applicable Canadian privacy legislation.
